VISAVIS has been founded by the Butterfly Group, the largest independent manufacturer and distributor of kitchen and home appliances in India with a legacy of over 30 years.
Through our group we have access to agile prototyping and manufacturing capabilities to provide turnkey solutions to our clients.
Our thinking and creativity comes from immersing ourselves in the real-life world of our consumers using a suite of tools centred around ethnographic research. Our professional filmmakers capture peoples everyday lives, identifying their needs by analysing their actions and naturally occurring behaviour. Our mobile ethnography platforms optimise this methodology, allowing our partners to share their observations and insights, revealing unarticulated needs and reframing everyday situations in fresh new ways.
We use these learnings and inspirations to develop design principles and creative frameworks, which underpin even our most subtle design decisions. These create compelling and engaging narratives which accompany our solutions throughout their implementation and become integral to their marketing and communication.
Our international team and our presence in India, Europe and Asia allows us to draw on best practices and influences from around the world. We leverage our ethnography methodologies across these regions to deliver deep cultural understanding and meaningful innovation.
This approach is integral to all our initiatives including: